Apparently, Maggi noodles has been around in India for 25 years now! Really? Has it been so long now? I still remember listening to the jingle "maggi maggi!" Wow! There have been many other instant noodles but none that came close to denting Maggi's brand. Top Ramen was close - but I guess it never displaced Maggi.
They have come out with this cute series of adverts about people's Maggi stories. It got Y and me thinking...
My maggi story has been a non-story, actually. :) Mum never liked Maggi. And I distinctly remember her making/flopping maggi once in Osborne road apartments ( wow that was when I was pre-13 ! Its really 25 years now! ). And she never made it again.
Over the years, I discovered and really loved eating noodles. My freind Rosh's mum would make excellent Chinese style noodles with Keema, veggies etc. So I embarked upon the Chinese 'ishtyle" in my noodles journey.
But I DO have my Maggi story - but its rather recent. Its all the absolutely yummy combinations Y conjures up when I am too lazy to cook and we still need to eat. It helped that Maggi kept up with the times - offering whole wheat options. Otherwise Y would have steered clear of the noodles.
Maggi has helped us have many a tasty tangy piping hot one-meal dinners. With lots of added veggies, tomatoes and chillies. Yum-yumma-yum-yum!
Happy 25 years Maggi in India - and many more too! :)
Monday 6 July, 2009
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